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First of all, what is a Vlog?

Also known as a video blog, a vlog is a recording of your opinions or experiences that are published on the internet. The main characteristic of a vlog is that there is a person speaking to the camera.

Before the Internet, when someone wanted to express themselves on camera they had to be the protagonists of their own ‘talk show’ on television … to Ellen DeGeneres. Now, anyone can have their own ‘program’ but on the internet and produce it, publish it, market it and even monetize it!

Also Check: Vlogging camera

But, a Vlog is not for everyone. To help you identify if this 'vlogging' is for you, ask yourself these questions:

  • Do I have a passion or hobby?
  • Could you, consistently, create stories related to this topic?
  • Do I like to share my thoughts with other people?
  • Do I have a point of view that is entertaining, informative or motivational – or all of the above?
  • Do I feel comfortable talking on camera (or could I get to that point)?
  • Do I have a ‘good eye’ for photography and video?
  • Do I have the patience to sit in front of the computer for many hours (editing)?
  • Do I like to edit videos? Or am I good at learning new programs?
  • Do I know about digital marketing and social networks?
  • Will I be able to hit the publish button?

If you answered yes to all the previous ones, what do you expect?

  • Do I have a passion or hobby?
  • Could you, consistently, create stories related to this topic?
  • Do I like to share my thoughts with other people?
  • Do I have a point of view that is entertaining, informative or motivational – or all of the above?
  • Do I feel comfortable talking on camera (or could I get to that point)?
  • Do I have a ‘good eye’ for photography and video?
  • Do I have the patience to sit in front of the computer for many hours (editing)?
  • Do I like to edit videos? Or am I good at learning new programs?
  • Do I know about digital marketing and social networks?
  • Will I be able to hit the publish button?

Position yourself as an expert!

Choosing a specific theme to base your vlog instead of talking “a little bit” has its advantages. Once your vlog reaches enough people, your audience will begin to see you as an expert in the field. That’s when you’ll have the opportunity to work with brands or collaborate with people in your niche – whether they find you or you propose an idea. But, to achieve that, you must be consistent!

There is the idea that without many followers it is impossible to monetize your passions on the web … but that is not true. With a specific niche, it is easier to have an influence on that topic. If you have good content to offer, you can use your vlogs as your portfolio and show that you know what you are talking about.

For you, the ideal partnership with a brand occurs when you have the same audience as them and the same goals. A client can find you very interesting if you can offer your talent and influence on your ideal client, instead of a large number of followers (not everyone would be interested in your products or services).

 

Your Brand Identity as Vlogger

Before publishing your first vlog, you must have a clear idea of ​​your identity. Whether you believe it yourself or request the help of an expert, launch your first vlog with a look that makes an impact.

Although you are getting into the world of vlogging exclusively for fun, you just want to excel. If on the other hand, you want to get to monetize it, this is even more important.

A congruent online presence across all your content types is necessary – including your vlog. To start, you will need a logo and a short animation (maximum 5 seconds). Paying attention to the aesthetics of your vlogs, you will make your videos stand out among the many amateur videos that exist in the networks.

YouTube or Facebook?

Both have their benefits but it all depends on your goal, the type, and content of your vlogs and your audience.

Choose to publish your vlogs on a platform vs. the other (or both) is a very personal decision for each content creator. Here I will give you the most important features of each of the platforms but it is your responsibility to investigate more to discover which is ideal for you.

YouTube

YouTube is considered the second most important Internet search engine. The first is Google, of course. If someone has a question and you have the answers in a tutorial style vlog, for example, they might find you that way. Depending on the themes of your vlogs, this feature can be very beneficial for a vlogger.

Facebook

On the other hand, Facebook has the characteristic that all the content posted there (whether text, photos or videos) are very shareable.

A person may run into your video and see it – even though it may not be what they are looking for. Do you know when you’re scrolling on Facebook, and suddenly a video shared by a friend starts playing? If you have a very captivating 3 first seconds, you can win a viewer who did not know that your content could interest you. If your videos contain inspirational messages, for example, your videos could be very shared on Facebook.

Take this into account, if you do not decide between Facebook or YouTube as a platform:

  • Are you interested in creating a community? Facebook!
  • Would your videos be easy to search (like a video tutorial)? Youtube!
  • Does the theme of your videos have the potential to be shareable? Facebook!
  • Long videos? YouTube!
  • Will you make videos to sell your services or products? Facebook! (Because you can connect them to your business’s Facebook page!)

Your Vlogging Team

There are more important things than the camera you will be using. This is just the tool, but without ingredients such as talent, creativity and above all the ability to tell stories, your vlog will not be attractive.

This does not mean that you should film with a toaster, but you should not stress if you cannot buy a last-model camera. Start with what you can and more ahead you can ‘upgrade’.

If you want your vlog to attract attention, and you are ready to invest, here is a list of what you will need:

  • Camera: have a screen with which you can see or wifi to see you on the phone and ability to connect a microphone.
  • Extra batteries.
  • Support: Either a tripod or Gorilla Pod.
  • Microphone: Depending on your needs you can choose a ‘shotgun’ or a ‘lavalier’.
  • Lighting equipment: If you are going to shoot inside and you do not have access to windows that give you natural lighting.
  • Software to edit.
  • Memory cards.
  • External hard drive.

The Importance of Creating Video Content

Whether you start your vlog for pure fun, to promote your business, increase your online presence, establish your brand and identity or market your skills … taking advantage of the movement of online videos is crucial to stand out in the saturated networks.

With a blog it can be difficult to create that personal connection that makes more people trust what you have to say and offer. A vlog can take you to get your next customer or your most loyal followers dare to vlog!

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